Canadian Chrysler dealers eagerly await redesigned minivans

Source: Globe and Mail

Sales of minivans are dwindling in North America, but they’re still a big deal at Pothier Motors Ltd. – and an even bigger deal at the auto maker that supplies the Falmouth, N.S., dealership.

Minivans are a key franchise for FCA Canada Inc. (Chrysler), which ships Dodge Grand Caravan and Chrysler Town & Country models from its Windsor, Ont., assembly plant to Pothier. So dealership president John Pothier understands the importance of the $2-billion (U.S.) investment FCA Canada’s parent company is making to redesign the people haulers.

The redesigned model will be introduced at the North American International Auto Show in Detroit on Jan. 11.

“It’s going to be huge for them,” said Mr. Pothier, who is president of the Chrysler Dodge Jeep dealership. His store sells about 100 to 125 new Dodge Grand Caravans and Chrysler Town & Country models annually, representing about 20 per cent of Pothier’s annual new vehicle sales.

That’s the same share of new vehicle sales the minivans represent for FCA Canada. The Town & Country and Grand Caravan outsell the entire lineup of Chrysler, Dodge and Fiat passenger cars by almost two to one.

The Grand Caravan on its own is the second-best-selling vehicle in the auto maker’s lineup after the Ram pickup, even though the company’s minivan sales have fallen 10 per cent this year.

Spending $2-billion to upgrade a vehicle whose sales have fallen in a segment that has also slumped might normally be considered folly, but minivans have been one of the flagship vehicles for Chrysler since Lee Iacocca, the legendary chief executive officer of Chrysler Corp. at the time, drove the first one off the line of the Windsor Assembly Plant in 1984.

A decade later, the auto maker added a third shift to the Windsor plant and the factory has been rolling at full tilt since then – with the exception of a temporary shutdown when Chrysler LLC was in Chapter 11 bankruptcy protection in 2009.

Chrysler has held the lead in the segment by continually offering features that kept it ahead of the competition, notably the first driver’s side sliding door on a minivan in 1996.

Industry sources said one of the innovations on the 2017 model will be foot-activated sliding doors and rear liftgate.

The auto maker has said there will also be a hybrid version of the vehicle.

The Chrysler twins combined lead the minivan segment in both the U.S. and Canadian markets, but the numbers are working against them. Minivans grabbed 7.4 per cent of the U.S. market in 2000 and nearly double that at 14.5 per cent in Canada, where the vehicles have always been more popular.

In 2015, minivan market share slumped to 2.8 per cent in the United States and 4.5 per cent in Canada amid soaring sales of crossovers, which have some of the utility of minivans, but none of the stigma.

That steady decline from 2000, when auto makers sold more than 1.5 million minivans, led several companies to abandon the market, including Chrysler’s Detroit-based rivals Ford Motor Co. and General Motors Co. and South Korea-based Hyundai Motor Co., whose Entourage model was discontinued after just four years in the market.

Nonetheless, industry analyst Joe Phillippi, who heads AutoTrends Consulting Inc., said he believes the segment has stabilized and should grow modestly as more millennials start having children.

“There’s a demographic cohort that really do view minivans as a great value, as a people mover for the family,” Mr. Phillippi said.

He points to his own daughter, a mother of three children, whose family owns a Honda Odyssey minivan and a Ford Explorer crossover.

“There’s a soccer game or tournament for each kid virtually every weekend fall and spring,” he said. “Being able to haul all their stuff, coolers, it’s a lot easier in the Odyssey than in the very trendy-looking Ford Explorer.”

The original plan for the redesign of the Chrysler minivans was to replace both of them with a single model, the Town & Country. But the Canadian and U.S. markets differ.

Sales of the models are about even in the U.S. market, but Canadians bought 46,927 Grand Caravans last year, compared with 9,001 Town & Country models.

Mr. Pothier said he keeps just one or two Town & Country minivans in stock in Falmouth, compared with about 30 Grand Caravans.

So Canadian dealers have urged the auto maker to retain the Dodge Caravan name and the less expensive version of the vehicle in Canada.

“I do not sell a lot of Town & Country [models],” said one Chrysler dealer in Western Canada. “The customer profile we sell Caravans to are not going from the yacht club to the private golf club.

Two New Special-edition Jeep Models are Coming Soon!


It seems as though FCA can’t get enough of creating different versions of the iconic SUV. After unveiling the Jeep Wrangler Red Rock Concept at the SEMA show, the brand will be presenting the 2016 Jeep Wrangler Backcountry at the Los Angeles Auto Show next week.

But that’s not all. The 2016 Jeep Grand Cherokee SRT Night will also make its appearance. The new edition of the hot-rod SUV features a glossy black finish of the roof, the rear spoiler, the front grille as well as the B and C pillars. It also gets satin black front trim piece, badging and split five-spoke 20-inch alloy wheels. Inside, the SRT Night also offers Black Laguna leather upholstery with silver contrast stitching and black chrome instrument bezels. Three paint colours are available, including Velvet Red, Billet Silver and Granite Crystal.

As for the 2016 Jeep Wrangler Backcountry, it’s based on the Sahara version, but boasts a winter theme with powder-coated bumpers, black 17-inch Rubicon alloy wheels and a black fuel filler door. It also comes with a black hardtop, while a body-colour hardtop is optional. The Backcountry’s cabin includes piano black vent rings, door handles and grab handles. The console lid and door panels also get vinyl wrappings with gray stitching, black leather and mesh-trimmed seats, a nine-speaker Alpine stereo and slush mats. Five paint colours are available, including the exclusive Xtreme Purple in addition to Hydro Blue, Bright White, Granite Crystal and Black.

Both these special-edition models will be on sale in Canada. The Wrangler Backcountry will arrive at the end of November, while the Grand Cherokee SRT Night will hit showroom floors in the beginning of 2016.

2015 Ram 1500 EcoDiesel 3.0 V6 4X4 Quad Cab

The 2015 Ram 1500 EcoDiesel 3.0 V6 4X4 Quad Cab. (TODD GILLIS PHOTOS)

The 2015 Ram 1500 EcoDiesel 3.0 V6 4X4 Quad Cab. (TODD GILLIS PHOTOS)

With our friends in the U.S. getting set to celebrate their Thanksgiving in a few weeks, today’s tester was something I was thankful for through our Canadian turkey long weekend.

Thankful because it was a pickup truck, so fitting all our stuff on the covered cargo bed for a wet and windy family road trip to Cape Breton was not an issue.

But I was more pleased because it averaged 8.2 litres/100 km from Dartmouth to Inverness and back.

That result bettered its EnerGuide 8.8L/100km highway fuel economy rating!

The Warren-Michigan-built 2015 Ram 1500 EcoDiesel, in Quad Cab 4X4 trim, was indeed a fuel miser for a pickup fully capable of hauling five humans, towing 9,200 pounds and carrying a payload of up to 1,400 pounds.

All of that haul-tow ability came courtesy of its torquey 3.0-litre EcoDiesel V6 engine which was partnered to its TorqueFlite eight-speed automatic transmission.

Together, the powertrain system provided an outstanding combination of fuel efficiency and an impressive 420 lb-ft of torque, which resulted in explosive acceleration from a standing start.

That’s actually more torque than the 5.7-litre Hemi-endowed Ram!

Driving in and around the city was an effortless task, while parking and backing up into and out of tight spots was aided by, err, my careful driving and its available ParkView rear back-up camera and its Park-Sense front and rear park assist system (options for $875).

Front and rear heavy-duty shock absorbers (extra heavy on the rear) noticeably softened up the rougher portions of one dirt road we visited.

At highway cruising speeds, the 3.0 diesel churned along smooth and quiet at just barely 2,000 rpm. Power was more than at the ready when called upon for a quick pass manoeuvre while quick lane changes were done with car-like agility.

My tester sat atop P275/60R20 BSW all-season tires on 20×8-inch semi-gloss black aluminum wheels ($600) which looked great with its Blue Streak Pearl paint.

Braking down from speed was exceptional.

Aiding in the Ram’s excellent highway, city and rougher dirt-road drive characteristics was a cabin that provided great comfort for front-seat passengers aboard its premium cloth bucket seats.

My 10-way powered driver’s seat included two-way lumbar support, which made for a content lower back on our long-distance drive.

My test week was on the chilly side where we experienced our first few frosty mornings, so I appreciated the heatable seat.

I also liked that my Ram asked me, on its touch screen, upon cold-morning startups if I wanted the various heat settings that it so kindly chose for me.

Its HVAC system worked to perfection quickly clearing the frost-bitten windows and warming up the cabin to toasty faster than it took my toaster to pop the kids’ Pop Tarts.

As all that was going on, the steering wheel was heating up, too; and not just at the three and nine positions either as the heat spread the entire circumference of the leather-wrapped wheel.

Rear-seat passengers also had the option to warm their bottoms. All that heat was part of the comfort group ($700).

Highlighting the Ram’s centre-stack area was its swag Uconnect 8.4-inch touchscreen which was simple to use and navigate when it came to selecting stations on FM or satellite radio, getting music from my iPhone, or managing the various vehicle settings. It’s easily one of my favourite infotainment setups.

Its media hub also included an SD card slot along with USB and auxilliary input jacks; the convenient 115-volt power outlet powered my son’s laptop on the C.B. drive.

There were plenty of cubbies and drink holders throughout, while the deep armrest bin could hide said laptop.

I only had a couple of complaints about my tester — there were no running boards to make entry easier and the rear seat cushions were a tad on the hard side.

I did like that the 60/40s folded up flat, exposing a wide, spacious cargo space for a lot of stuff (think tool boxes and whatever else contruction-type folks haul to and from the job site).

On the whole, the Ram 1500 Outdoorsman EcoDiesel, with its 4X4 capability, is an excellent all-road, all-weather driver that offers good cargo-haul and towing capability.

I felt comfortable behind the wheel in all drive situations and appreciated my commanding view of the road.

The interior on my tester’s trim level was fantastic and its Uconnect is one of the best infotainment systems in the industry.

Yes, I was thankful for my week with the Ram 1500, but like my mother’s delicious Thanksgiving turkey stuffed with my father’s awesome dressing, it had me longing for more.


The specs

2015 Ram 1500 EcoDiesel Outsdoorsman Quad Cab 4X4

  • Engine: 3.0-litre EcoDiesel V6
  • Transmission: eight-speed TorqueFlite automatic
  • Horsepower: 240 hp
  • Torque: 420 lb-ft
  • EnerGuide fuel economy ratings (litres/100km): 12.1 city, 8.8 highway (realized 12.2 city, 8.2 highway)
  • Fuel tank: 98 litres
  • Towing: 9,200 pounds; includes tow hooks, Class IV receiver hitch
  • Other features included: electronic shift-on-the-fly part-time transfer case; four-wheel disc anti-lock brakes; tire pressure monitoring system; remote keyless entry; engine block heater; air conditioning; cruise control; fog lamps; anti-spin differential rear axle; front and rear rubber floor mats; transfer case skid plate shield; front suspension skid plate; steering-wheel-mounted audio controls; auto-dimming rear-view mirror; dual-zone climate control; power folding exterior mirrors, soft tri-fold tonneau cover, navigation ready
  • Base price: $43,195

Price as tested: $57,615

The Economic 2015 Ram 1500 EcoDiesel

HALIFAX, N.S. — One would think it would be an oxymoron to use the words “economical” and “pickup truck” in the same sentence.

But don’t tell the folks at Fiat Chrysler Automobiles (FCA), who are touting their Ram 1500 EcoDiesel as the antithesis of the traditional gas-guzzling pickup.

To demonstrate this fact, FCA Canada took us down to the Maritimes to drive a sampling of 2015 Ram EcoDiesel models and discover just how fuel-efficient they can be.

After all, Natural Resources Canada fuel consumption ratings are one thing and real-world driving is another.

The exercise was for four teams of two drivers to spend a half-day each in one of four Ram EcoDiesel vehicles, all with different trim levels. At the end of the two days the fuel economy numbers for all the vehicles would be tabulated to see how we fared.

The drive route started in Fredericton, N.B. early on a Wednesday morning, eventually heading to the picturesque Bay of Fundy area and then to the Confederation Bridge, which links New Brunswick to Prince Edward Island.

After an evening in Charlottetown, PEI, we headed to the Wood Islands ferry that would take us to Nova Scotia with our end point being the beautiful city of Halifax.

It was a wonderful drive with awesome scenery, wonderful vistas, friendly locals and some challenging roads.

There was quite a mixture of driving routes, but as much as possible we hugged the coastline to see the breathtaking scenery.

It was a nice test that demonstrates you don’t have to have a sedan, SUV or sports car to enjoy a driving holiday in this great country of ours. A fuel-efficient pickup like the Ram 1500 EcoDiesel will do quite nicely, thank you.

At the end of the day, the numbers tell the story. We visited three provinces, drove between 747.5 to 839.9 kilometres on a single tank of fuel and the fuel consumption numbers ranged from 8.6L/100 km to 9.3L/100 km, averaging 8.85.

That’s almost dead on the 8.8L/100 km EnerGuide highway number from the Government of Canada and our driving was a combination of both highway and city driving.

Pretty impressive numbers when you consider the size and the weight of these pickups that have a lot to offer the consumer who needs a truck for hauling or towing. And even if it’s just occasionally that you really need the utility of a pickup, with this EcoDiesel you’re not being penalized in the pocketbook.

Even after two days of driving through three provinces, we still had plenty of fuel left in the tanks, enough at least for another half day on the road and more than 1,200 kilometres in total on a tank of diesel fuel.

And for those unfamiliar with new breed of diesel, these aren’t the smoke belching, clattering engines of old. They are clean, quiet and smoke free.

The Ram 1500 is the only full-size, light-duty pickup on the market to offer a diesel powertrain. And it has been a popular option with customers as about one in four Ram 1500s sold in Canada this year is an EcoDiesel. As you move up the trim line, as many as 50 per cent of the high-end Laramie, Longhorn and Limited models have been diesel.

One wonders why other manufacturers haven’t gone this route, but FCA executives will be happy to have this market all to themselves. It has made Ram the second best-selling vehicle in the country and FCA’s top-selling model. At the end of August, Ram sales numbers sit at 62,487, a jump of seven per cent over 2014.

While you save at the fuel pumps, the Ram EcoDiesel is not inexpensive. Prices start at $39,295 (the EcoDiesel engine itself has an MSRP of $4,700) and the engine is available on all regular, quad or crew cabs.

The 3.0-litre turbocharged V6 EcoDiesel is paired with an eight-speed transmission and makes 240 hp and a class-leading 420 lb/ft of low-end torque. If you have to haul a boat or trailer, it has an impressive tow rating of 4,713 kg (9,200 lb).

The engine itself is built by VM Motori, an Italian manufacturer that has been a Chrysler supplier since 1992. The company was purchased outright by Fiat in 2013.

One model we tested is the high-end Laramie Limited in 4×4 Crew Cab format. It’s pricey, $71,760 as tested, but comes with all the bells and whistles like leather upholstery, dual zone climate control, chrome bumpers, heated first and second-row seats and ventilated front row seats. Four-wheel-drive is available on all trim levels and one feature that many buyers might find desirable is the optional four-corner air suspension ($1,695). With this system, the truck can be raised if you need more clearance and lowered for ease of entry and exit. At speed, the truck is automatically lowered for better aerodynamics and load leveling is also automatic.

Other models we tested included the, Big Horn 4×4 Crew Cab, Outdoorsman Quad Cab 4×4 and a Ram 1500 SLT Crew Cab 4×4. There are a multitude of variations, so visit our inventory for all the details.

The Ram 1500 is a popular choice among pickup buyers with any powertrain, but if fuel economy is your prime consideration then the 1500 EcoDiesel is the vehicle for you.


BODY STYLE: Full-size, half-ton light-duty pickup truck

DRIVE METHOD: Four-wheel-drive; eight-speed automatic transmission

ENGINE: Turbocharged 3.0-litre V6 EcoDiesel (240 hp, 420 lb/ft of torque at 2,000 rpm)

TOW RATING: 4,713 kg (9,200 lb)

FUEL ECONOMY: 12.1L/100 km city, 8.8L/100 km hwy.

PRICE: $39,295 to $56,135

WHAT’S BEST: The fuel economy of the EcoDiesel of course.

WHAT’S WORST: There’s a $4,700 premium for the diesel engine and $1,000 for the eight-speed TorqueFlite automatic transmission on certain models.

WHAT’S INTERESTING: Ram 1500 is the only full-size light duty pickup to offer a diesel powertrain.

Discovery and Jeep Partner on Unique Digital Series

Discovery and Jeep invite viewers to buckle up and enjoy the ride of a lifetime across some of Canada’s most pictureque landscapes, pristine wilderness, and rugged outback in an all-new digital series Life is Calling, starting Monday, July 20 on In the exclusive eight-episode series, hosts Roberto and Bella invite viewers to explore historic, and adventurous destinations – a wonderland of scenic gems tucked away in the far corners of Canada. The popular and energetic duo, known for their pioneering forays across far-flung destinations – are the perfect chaperones on this immersive and engaging road trip off the beaten path. Life is Calling is accompanied by an interactive and immersive digital-exclusive experience at in English Canada, and in French Canada.

Along for the ride through the great Canadian outdoors is Jeep Canada, Discovery’s exclusive  partner in the development of this unique series. The journey across some of Canada’s most surprising back roads and remote trails is made possible by the superior off-road handling of Roberto and Bella’s Jeep Cherokee and Jeep Renegade. Capturing unsurpassed views, the expert tour guides confidently navigate the breathtaking Canadian outdoors, connecting with local experts to capture added context in each location. Life is Calling delivers the adrenaline punch of a cross-country drive along with beautifully cinematic images and landscapes, presenting an up-close and personal look at Canada that evokes the spirit of a documentary short film.

“I could not think of a more perfect partner than the Jeep brand for this unique interactive series,” said Paul Lewis, President and General Manager, Discovery. This is a series inviting Canadians to experience the open road, pioneering our great outdoors, and navigating tough terrain with grit and confidence – the very essence of what the Jeep brand embodies. We look forward to joining Roberto and Bella as we embark on this amazing Canadian journey.”

“Jeep is delighted to partner with Discovery in escorting not only Roberto and Bella to some of Canada’s most gorgeous destinations, but to invite Canadians along for a first-hand view of their road trip,” said Ed Broadbear, Vice President, Marketing, Jeep Canada. “Canada is ripe for exploration, and the Jeep brand’s legendary capability, dynamic on-road driving experience, and off-road agility are the perfect vehicles to fully experience the journeys.”

Life is Calling broadcast and digital promotion will run in English and French language markets across Bell Media properties. Throughout the promotional flight, weekly episodic teaser spots will drive viewers to and

To further complement the episodic series, Jeep Canada is offering viewers the ability to enter for a chance to win either a 2015 Jeep Cherokee or all-new Jeep Renegade as well as great weekly prizes on or

The unique in-house campaign and series were conceived by Bell Media’s Brand Partnerships group in collaboration with Jeep Canada and partner agencies, UM, and Publicis.

Source: BroadcasterMagazine

90 Years of Chrysler Brand Means Anniversary Editions

FCA Canada: 90 Years of Chrysler Brand Celebrated With Anniversary Edition Models

Chrysler was founded in 1925 by Walter P. Chrysler, and it was his commitment to the public that Chrysler would deliver consumers a product with quality, beauty, speed, comfort, style and power, all at a low price. And for the past 90 years, this has been the Chrysler brand’s mission.

Chrysler stands for quality, for design, for craftsmanship, for performance, for efficiency, for innovation and technology – all at a very attainable price.

2015 is the Chrysler brand’s 90th year and to celebrate, the brand is producing limited-edition 90th Anniversary models that offer more standard equipment and value for customers.

  • Chrysler celebrates 90 years of building quality, beautiful vehicles that are loaded with style, innovative technology and the comfort customers desire, at an affordable price
  • 2016 model year Chrysler 200, 300 and Town & Country to offer 90th Anniversary Packages with more content at a great value
  • Anniversary packages will be offered on the volume models, adding value for the customer who will most appreciate it

“Ninety years ago, Walter P. Chrysler laid the foundation for a philosophy that still works today – craftsmanship, beautiful design, innovation and technology, all at an affordable price,” said Al Gardner – President and CEO Chrysler Brand, FCA US LLC. “Those traits still resonate today in both the products – the Chrysler 200 mid-size sedan, 300 full-size sedan and Town & Country minivan – and with consumers.”

Chrysler 200 90th Anniversary Edition
Available in the third quarter, the 2016 Chrysler 200 Limited model will be available with a 90th Anniversary Package. The special-edition package reflects the tenets of the Chrysler brand – a car that is packed with features that customers value, at a price they appreciate.

In addition to the standard features on the 2016 Chrysler 200 Limited model, including highway fuel economy of as good as 6.4 L/100 km (44 mpg) highway (based on 2015 EnerGuide ratings), the 90th Anniversary Package adds: the Uconnect 8.4 multimedia centre with 8.4-inch touchscreen, a power sunroof, remote start system, auto-dimming rear-view mirror with microphone, air conditioning with dual-zone automatic temperature control, heated steering wheel, ParkView® Rear Back-Up Camera, front floor mats with the Chrysler Anniversary logo and a unique Chrysler Anniversary screen logo on the 8.4-inch touchscreen.

Chrysler 300 90th Anniversary Edition
The 2016 Chrysler 300 90th Anniversary Edition builds on the well-appointed 300 Touring model.  This limited-edition sedan adds the innovative Uconnect 8.4 NAV with the segment’s largest 8.4-inch touchscreen display and 3D GPS navigation, Nappa leather-faced seating, an expansive dual-pane panoramic sunroof and 18-inch polished aluminum wheels. The package also includes LED fog lamps, a remote start system and universal garage door opener. And to make sure this Chrysler 300 is unique, commemorative 90th Anniversary Edition appointments include a startup splash screen logo and premium floor mats with an embroidered logo.

In addition to its 292-horsepower 3.6-litre Pentastar VVT V6 engine with class-exclusive TorqueFlite eight-speed automatic transmission that delivers a segment-leading 7.7 L/100 km (37 mpg) on the highway (based on 2015 EnerGuide ratings), the 2016 Chrysler 300 90th Anniversary Edition is available with the segment’s most technologically advanced AWD system for all-weather capability and maximum real-world fuel efficiency thanks to its segment-exclusive active transfer case and front-axle-disconnect system.

Chrysler Town & Country 90th Anniversary Edition
Not to be outdone, the 2016 Town & Country Anniversary Edition builds on the Touring-L model by adding power sunroof, heated steering wheel and hands-free communication with Bluetooth® streaming audio. To complete the unique package, this limited-edition model also features an “Anniversary Edition” logo on the radio splash screen and floor mats.

About the Chrysler 200
Exquisite style meets exceptional performance in Chrysler 200. The 200 exceeds expectations for a mid-size car with an elegant exterior design, a thoughtful, beautifully crafted interior and an exceptional driving experience. With highway fuel economy as good as 6.4 L/100 km (44 mpg); the most available advanced safety and security features in the segment; an available, best-in-class all-wheel-drive system; easy-to-use, state-of-the-art technology and a starting Canadian Manufacturer’s Suggested Retail Price (MSRP) of just $22,495, the Chrysler 200 is a car that customers will be proud to own, at a price they will appreciate.

About the Chrysler 300
Celebrating 90 years of North American ingenuity, the Brampton (Ont.)-built 2016 Chrysler 300 lineup delivers on the brand’s promise of style, sophistication, world-class quality and technology – all at an attainable value. Through iconic design proportions with inspired materials; class-exclusive innovations, including a state-of-the-art TorqueFlite eight-speed transmission delivering a best-in-class 7.7 L/100 km (37 mpg) highway fuel economy standard on every model; plus the availability of the segment’s most advanced all-wheel-drive (AWD) system and award-winning Uconnect systems, the Chrysler 300 is proud to represent bold North American style.

About the Chrysler Town & Country
The Windsor (Ont.)-built Chrysler Town & Country provides customers with comfort, safety and innovative features. Chrysler Town & Country offers the most innovative seating and storage system with standard Super Stow ‘n Go® Seats, while its award-winning powertrain delivers best-in-class horsepower without sacrificing fuel efficiency. The 3.6-litre Pentastar V6 engine is a three-time “Ward’s 10 Best Engines” winner and produces 283 horsepower and 260 lb.-ft. of torque. Chrysler Town & Country achieves as good as 9.5 L/100 km (30 mpg) highway.

New 2015 Chrysler 300 and all-new 2015 Jeep® Renegade named to ‘Ward’s 10 Best Interiors List for 2015’


After spending two months evaluating and scoring 42 vehicles based on fit-and-finish, comfort, material selection, ergonomics, information/displays, value, safety and design aesthetics, WardsAuto editors named the new 2015 Chrysler 300 and the all-new 2015 Jeep®Renegade to its “Ward’s 10 Best Interiors List for 2015.”“The FCA US interior design team pays meticulous attention to detail, whether it’s selecting the perfect materials and colour combinations to ensuring the communication experience is intuitive and simple to use,” said Klaus Busse, Vice President of Interior Design, FCA – North America.  “To have the Chrysler 300 and Jeep Renegade named to Ward’s 10 Best List signifies that we have achieved our mission to offer products that go above and beyond to meet the needs of our customers.”2015 Chrysler 300 Interior Design

Inside the new Brampton (Ont.) built-2015 Chrysler 300 passengers will be immersed in a sophisticated blend of hand-sculpted fluid shapes, high-quality and innovative material choices inspired by American cities, precision craftsmanship, state-of-the-art technology and thoughtful, clever features.

“In a world overpopulated with giant SUVs, the Chrysler 300C Platinum reminds us how glorious big sedans can be. The ’15 model takes the superb interior of the previous version up another notch with even more features, comfort and sumptuous materials. The quilted leather trim and patterned upholstery are similar to what we see on German luxury sedans costing three times as much. The huge touchscreen and Uconnect infotainment system is about the best at any price. Yet it also has wonderfully practical details, such as stout grab handles and a truly sturdy sunglasses holder. ‘I could live in this car,’ says one judge. Yes indeed. And live well,” said Drew Winter, Editor-in-Chief, WardsAuto World magazine.

When designing the new 2015 Chrysler 300, the team incorporated unique design elements and utilized authentic materials in an honest way to create an interior identity that is comfortable yet beautiful. The new 2015 Chrysler 300 interior was designed using three key principles:

  • Make an emotional design impact through use of high-quality materials
  • Include state-of-the-art technology
  • Use interior space wisely

Earning the right to be named a Ward’s 10 Best Interior is the new 2015 Chrysler 300C Platinum model — the new pinnacle of the Chrysler brand lineup — offering an all-new and exclusive two-tone Indigo/Linen interior inspired by La Jolla, California’s ocean views lined by sandy expanses and unexpected coves. This sedan’s interior environment features segment-exclusive use of quilted and perforated Nappa leather on front and rear seats. Highlighting this sedan’s world-class level of craftsmanship and comfort is a segment-exclusive use of quilted Nappa leather wrapping the seats and door panels. Once limited to exotic sedans priced tens of thousands more, ultra high-end Foligno leather from Italian leather expert, Poltrona Frau, wraps the instrument panel and sides of the centre console and is finished with French accent stitching. A two-tone Indigo/Linen leather-wrapped steering wheel is hand-stitched together and includes die-cast paddle shifters and a unique chrome accent ring to highlight the segment-exclusive 360-degree heated rim. Completing the interior environment is specially selected and hand-sanded natural pore wood stained in a matte-Mocha finish for greater beauty.

2015 Jeep Renegade Interior Design

The all-new Jeep Renegade interior features a rugged and energetic appearance that builds upon the Jeep brand’s legendary heritage. Its precisely crafted details, innovative and high-quality colour and material appointments, state-of-the-art technology, and clever storage features draw inspiration from contemporary extreme sports gear and lifestyles.

“The Jeep Renegade lives up to its name by bringing a rebellious new style to the overcrowded small SUV segment,” said Winter. The interior checks off all our boxes in terms of being roomy, comfortable and having excellent ergonomics – even the voice-activation system works flawlessly. But, the attention given to interior details and design is truly spectacular for a vehicle in this class. Whimsical design elements, bold, contrasting colours and stunning metallic bronze trim convey a sense of fun and adventure that sets it apart. The Renegade isn’t a ’cute ute,’ it’s the Cherokee’s badass little brother.”

When designers of the 2015 Jeep Renegade began the interior design process, they started with a fresh canvas and simple design brief: create a small SUV that they themselves would aspire to own. This objective is strikingly apparent in the Renegade’s dynamic lines, hand-sculpted forms, and emotional character. The 2015 Jeep Renegade’s iconic design sets it apart in the global marketplace.

The 2015 Jeep Renegade interior was designed using four key principles:

  • Make an emotional design impact
  • Use high-quality materials with an inspired colour and materials story
  • Integrate the latest state-of-the-art technologies
  • Develop clever storage and intelligent use of space

The interior of the all-new 2015 Jeep Renegade has a distinctive form language which Jeep designers have titled “Tek-Tonic.” The Tek-Tonic design theme is defined by the intersections of soft and tactile forms with rugged and functional details. Major surfaces such as the sculpted soft-touch instrument panel are intersected with bold functional elements like the passenger grab handle. Indispensable for off-road adventures, the robust handle is borrowed from its big brother, the legendary Jeep Wrangler. It cleverly integrates into the passenger air vent to create a unique sculpted element. The unique centre vent “air-pod” and anodized accents draw inspiration from performance goggles and boots used in extreme sports.  Unique protective clamps that surround the Uconnect touchscreens, shifter bezel, and front-door speaker bezels exude strength and precision. The clamp surrounding the touchscreens is embossed with “Since 1941,” paying homage to the Jeep brand’s legendary history.

The Jeep Wrangler – Best Resale Value in Canada

Via: The Globe and Mail

The Jeep Wrangler claimed top honours for best resale value in Canada by percentage, as announced Wednesday by Canadian Black Book (CBB), the country’s largest publisher of wholesale used-vehicle prices.

Holding close to 70 per cent of MSRP after four years, the Wrangler placed first in CBB’s 10th annual Best Retained Value Awards and also won the compact SUV category for the fifth straight year. CBB compared values of 2011 models in 20 classes.

Resale value matters because “depreciation is still the biggest cost of ownership,” Bailey says. “We all watch gas prices, but … people should stop and look at the future value. It may be a great deal month to month, but in the ownership period it may be more expensive.”

He adds, “Some people buy a car and drive it until there is nothing left, but most people want to eventually sell their car, so it is important to consider,” Bailey says.

“Sometimes spending a little more today will net you more on the back end,” Bailey says.

Canadian Black Book in addition to publishing new and used vehicle prices, provides an online tool that assesses the future value of any vehicle.

8280 Woodbine Avenue
Markham, Ontario L3R 2N8
Monday9:00 am - 9:00 pm
Tuesday9:00 am - 9:00 pm
Wednesday9:00 am - 9:00 pm
Thursday9:00 am - 9:00 pm
Friday9:00 am - 6:00 pm
Saturday9:00 am - 6:00 pm
Monday7:30 am - 6:00 pm
Tuesday7:30 am - 8:00 pm
Wednesday7:30 am - 6:00 pm
Thursday7:30 am - 6:00 pm
Friday7:30 am - 6:00 pm
Saturday8:00 am - 3:00 pm
Monday8:00 am - 5:00 pm
Tuesday8:00 am - 5:00 pm
Wednesday8:00 am - 5:00 pm
Thursday8:00 am - 5:00 pm
Friday8:00 am - 5:00 pm
Monday7:30 am - 6:00 pm
Tuesday7:30 am - 8:00 pm
Wednesday7:30 am - 6:00 pm
Thursday7:30 am - 6:00 pm
Friday7:30 am - 6:00 pm
Saturday8:30 am - 3:00 pm