Do the Wave: Jeep loyalty program comes to Canada on Grand Cherokee L

Source: Driving.ca

Jeep is finally bringing its all-in Jeep Wave premium owner loyalty program to the Great White North — but you’ll have to spring for a Grand Cherokee L to get it.

At least at first. To coincide with the new three-row Jeep launch party, the company will unveil this three-year loyalty program which includes a yaffle of services owners would otherwise usually pay for after they’ve taken delivery of their shiny new Jeep.

Up to six oil changes are part of the deal, for example, as are trip interruption coverages (a portion of hotel, meals, or return transportation cost) and first-day rental guarantees. There is also mention of ‘VIP treatment’ at select Jeep events, though those are in short supply during this socially-distant pandemic.

“Jeep owners are some the most loyal and passionate customers anywhere,” said Dave Buckingham, President and CEO, FCA Canada. “We want to reward that fidelity by giving back to our owners with a suite of benefits that enriches their ownership experience of the exciting, all-new, 2021 Jeep Grand Cherokee L.”

2021 Jeep Grand Cherokee L

We left that last bit of marketing fluff in the quote because it underscores the point that, for now, the Jeep Wave loyalty program will only be offered to customers of the big-daddy Grand Cherokee L. This could be a value-add play to help break into the cutthroat three-row SUV segment, or it could be a way to offset costs since such a machine generally packs fat profits to the company bottom line.

This is part of a larger push by Jeep to expand this program. South of the border, Jeep Wave – they’ve had it there since 2015 – has been freshly extended from 24 to 36 months and is now included on every single 2021 vehicle in Jeep showrooms. In 2020, only specific trims were eligible on certain models; the Cherokee Trailhawk got it, for example, while lesser Cherokees did not. Now they all do.

Back here in Canada, owners of the Grand Cherokee L will be automatically enrolled into Jeep Wave. Members can go to any Canadian authorized FCA Canada dealer to redeem their oil change and tire rotation during the first 36 months of ownership.