No Matter Which Trim You Choose, the 2018 Ram 1500 Has Many Incredible Options

The 2018 Ram 1500 makes a strong showing in light-duty trucks. From the line’s basic Tradesman to its exclusive Limited Tungsten edition, this tough truck is impressive at every level. At Woodbine Chrysler, we can help you choose from the many options available, including the off-road-ready Rebel.  


Selecting an Engine 


The 1500 offers a choice of three powerful engines. The standard is a 3.6-litre, 305 hp V-6. Strong and efficient, it delivers 269 lb-ft of torque. Next up is the 3.0-litre turbodiesel. Also a V-6, it produces 420 lb-ft of torque. Delivering 27 mpg on the highway in both rear-wheel and four-wheel drive, it’s a definite leader in its class. The 1500’s top-of-the-line engine is a 5.7-litre Hemi V-8, with 395 hp and 410 lb-ft of torque. The base engine is a six-speed automatic, with the other two featuring eight speeds. 


Body Styles and Standard Features 


The 2018 Ram 1500 is available with a regular two-door cab, a quad cab with four doors and an even roomier crew cab that can comfortably seat six. Depending on your cabin selection, you can choose between a standard-length bed, short bed or long bed. A spray-in bed liner comes standard, along with 17-inch wheels and a full-size spare tire. Other features include a rear backlight and a Class IV trailer hitch. When properly equipped, this tough truck can tow up to 10,620 pounds. Inside the cabin, a Radio 3.0 user interface comes standard, along with a USB port and a 3.5-inch driver’s display. 


Trims and Upgrades 


Eleven trim options give you plenty of upgrades with the 2018 Ram 1500. The cab’s standard vinyl upholstery can be upgraded to premium leather, with add-ons like heated seats and a heated, leather-wrapped steering wheel.  Multiple enhancements are also available for wheels, chrome, lettering and lighting, and the infotainment package can be upgraded to include an 8.4-inch center display complete with navigation and a premium audio system. 


This impressive list of possibilities just gives you a glimpse of what the Ram 1500 has to offer. Visit Woodbine Chrysler to see the complete picture. 

The 2016 Dodge Durango

The 2016 Dodge Durango isn’t a carlike crossover, and it isn’t an off-road-focused SUV. Instead it’s somewhere in between—a longer, three-row vehicle closely related to the Jeep Grand Cherokee and built from the architecture that brought us the Mercedes GL-Class and M-Class

The Durango, to distill it down to the essence, is a utility vehicle with considerable rugged capabilities and exceptionally nice road manners. With handsome, sauve styling, a refined cabin feel, and superb performance, it’s one of the best ways to go if you have a growing family…and a boat to tow on the weekends.

Whether your idea of what a utility vehicle should be is soft and organic, or whether you’re a fan of boxy SUVs with brush guards and roof carriers, you’ll probably come to an agreement that the Durango is one of the better-looking three-row SUVs on the market. It combines some of the traditional, with a good dose of contemporary sculpting. The classic SUV stance is set up by the big crosshair grill, as well as a silhouette that doesn’t arch too much in any way—or taper. It’s just boxy enough without looking slab-sized. LED racetrack lighting, one of the latest Dodge family traits, forms a ribbon of light across the tail.

Inside, almost none of the truck-like heritage has been carried over. The soft, flowing dash has thin metallic rings framing the major controls and a large touchscreen to rule the infotainment world. With leather upholstery, woven red inserts and red stitching, and white trim rings on the dials, the Durango feels less like an on-a-budget utility vehicle and more like a luxury SUV, done right.

Last year marked the debut of a red Nappa leather interior for the R/T model; this year all models get new wheel finishes, four new exterior colors, and a few new appearance packages the combine gloss black and body-color details—aesthetically building a bit more on the Mopar motorsports and muscle-car cues elsewhere in the Dodge lineup.

Dodge Durango performance

The Durango includes the same, excellent new eight-speed automatic transmission that’s used in the Jeep Grand Cherokee and other Chrysler products. It’s controlled via a stylish rotary shifter like the one used in the Ram 1500 and Chrysler 200, as well as paddle-shifters for all models. A pair of strong engines is available: the standard 3.6-liter Pentastar V-6 making 290 horsepower (or 295 hp) and 260 pound-feet, and a 5.7-liter HEMI V-8 making 360 hp and 390 lb-ft. Both are helped by the eight-speed auto to achieve acceptable fuel-economy numbers. HEMI feature so-called Fuel Saver Technology (cylinder deactivation), while V-6 models now include engine stop-start technology (ESS), and all models have a selectable Eco Mode that changes throttle sensitivity and transmission shift points to maximize fuel savings.

All that said, the Durango is still especially thirsty in V-8 guise. Ratings slide to 14/23 mpg, or 17 mpg combined. And with all-wheel drive, it’s pegged at 14/22 mpg or 16 mpg combined.

It may be worth it if you tow or need just an added amount of ruggedness, though. The Durango also offers a choice between rear-wheel drive and all-wheel drive, depending on the model. Two different AWD systems are used; V-8 models get a low-range transfer case, while V-6 models use a simpler a single-speed unit. Towing capability tops out at 7,400 pounds with the V-8.

Seating for up to seven (or optional seating for six, with available second-row dual captain’s chairs) is one of the Durango’s top selling points. Its third-row seat is quite usable compared to other models this size, and it’s split 50/50, able to be folded flat into the floor. The standard second-row layout folds forward, too, to greatly expand cargo space. Dodge says there’s room for a six-foot couch and a coffee table, or to carry 10-foot 2x4s.

Dodge Durango safety and features

The Durango scores well in crash tests and comes with a very impressive set of safety features, including seven standard airbags, full-length three-row side-curtain bags, and active front headrests. Blind-spot monitoring and rear cross path detection are available, as are adaptive cruise control with stop, and Uconnect Access, which includes some emergency and roadside-assistance services.

The smooth instrument panel resembles the one in Dodge’s Charger sedan, and can house either a five-inch or 8.4-inch Uconnect touch screen in the center stack. As in other Dodges, the gauges are made up of a seven-inch reconfigurable TFT screen.

The Durango is offered in SXT, Rallye, Limited, R/T, and Citadel models, with all but the SXT and Rallye getting the 8.4-inch Uconnect system that wraps together audio, climate controls, calling functions, and in some cases navigation. Turn instructions, audio info, or trip info can be displayed on the gauge cluster as well.

In recent years, Dodge has been pushing the Durango up the luxury ladder, first with a Limited model—leather upholstery, heated seats, a heated steering wheel, and the 8.4-inch Uconnect system—and now with a Citadel model that piles on even more like the Beats by Dr. Dre audio system (10 speakers and a subwoofer). There’s an available HDMI and Blu-ray rear entertainment system, with screens integrated in the back of front headrests and a remote. And Uconnect Access Via Mobile also has voice-command capability (including to read text messages) and enables media apps for streaming audio like Pandora or Slacker.

2015 Ram 1500 Outdoorsman Quad Cab 4X4 EcoDiesel

The 2015 Ram 1500 Outdoorsman Quad Cab 4X4 EcoDiesel. (FCA)

The 2015 Ram 1500 Outdoorsman Quad Cab 4X4 EcoDiesel. (FCA)

The Canadian new-vehicle market is expected to hit a new record when the numbers for 2015 are tallied.

Minivans and cars are falling from favour, replaced by SUVs and CUVs. But one thing remains constant — Canadians love pickup trucks.

During the past year I have tested seven pickups: Canyon, Colorado, F150, Ram, Sierra, Silverado and Tundra. They were powered by four-, six- or eight-cylinder engines and prices ranged from $30,000 to more than $70,000.

One stood out. The Ram EcoDiesel.

Like many Canadians, I understand and appreciate pickups. I own one (not a Ram). They have tremendous versatility, are able to carry or tow big and heavy items while providing spacious accommodation for five full-sized adults.

The trend is toward more attention forward of the cargo box, with comfort, convenience and features that rival luxury cars — combined with more people space than any car.

One thing pickups cannot provide is decent fuel economy. Until now. The average fuel consumption of those seven pickups tested last year was in the mid to low teens, (11.7-17.2 litres/100 km) on a combination of city and highway driving.

I am talking real-world numbers, not those generated in a laboratory or on long level stretches of road with a steady throttle opening. Here in the Maritimes we see very little of that type of road as ours are more likely to have hills and curves — conditions that require constant throttle adjustment.

Combine that with a heavy right foot and my numbers are always going to be well below that claimed by the manufacturers and proud owners who are always quick to remind me that they have done far better.

But my boat was rocked this year by the Ram EcoDiesel. Over my usual 350-km test route, it used slightly more than half as much fuel as the others.

During a subsequent four-province journey of more than 2,500 km, the big (5,700 lb) Ram EcoDiesel returned a stunning average of 9.6 litres/100 km at an average speed of 93 km/h.

That number may not impress if you have no experience with pickups. As indicated above, under similar conditions, the competition ranged from 11.7 to 17.2 litres/100 km.

The EcoDiesel numbers are even more impressive given that the vast majority of those miles were at 110 km/hr. At 100 km/h, the mileage was in the 8s!

This from a loaded ($54,000), luxurious, big four-door pickup that tipped the scales at almost three tons on the road.

2015 Ram EcoDieselI won’t go into the usual description of the amenities, comfort, etc., of a pickup at this price point. Suffice it to say the big rig was a wonderful companion during those 27 hours on the road.

The lofty perch proved an excellent platform and provided great visibility whether in the freezing rain and light snow of an early morning in northern Quebec or driving rain in PEI that same evening.

The excellent ride, comfy seats, excellent climate control system, easily deciphered infotainment system and relatively quiet cabin helped pass the time.

Those same features are readily available in other pickups.

The full-sized ones all offer diesel engines — but these big and extremely powerful units are workhorses, designed to allow the truck to carry or tow massive amounts.

The EcoDiesel is what I would call a light-duty diesel, a 3.0-litre V6 from VM Motori, an Italian company with a relationship to Chrysler, sorry FCA, dating back to 1992. Fiat bought the company in 2013.

The EcoDiesel offers more torque than the vaunted Hemi V8 and paired with the ZF eight-speed automatic, better fuel economy. Much better.

BUT — and here is the flip side of the coin — the EcoDiesel is expensive and you have to rely on high mileage and reasonable diesel fuel prices to recoup that extra cost. Driven with even a slightly lighter right foot, the Ram EcoDiesel will easily match the Natural Resources Canada rating of 8.8 litres/100 km.

No other full-size pickup can even approach that number. This engine, paired with the mandatory eight-speed ZF automatic transmission, adds $5,700 to the cost of the Ram truck.

That would buy an awful lot of gasoline.

If you plan on keeping the truck for years and/or accumulating high mileage, the EcoDiesel will make up that difference — while providing effortless real-world power and the ability to go more than 900 km on a tank of fuel.

More than most bladders!

The specs

2015 Ram 1500 Outdoorsman Quad Cab 4X4

  • Price: $43,195 base; $57,615 as tested, including freight
  • Engine: turbocharged, 3.0-litre DOHC V6 diesel, 240 horsepower, 420 lb.-ft. of torque
  • Transmission: eight-speed automatic, four-wheel-drive with two-speed transfer case
  • NRCan rating (litres/100 km city/highway): 12.1 / 8.8; observed 9.6 overall
  • Tow rating: 4,713 kg (9,200 lb)
  • Length: 5,817 mm
  • Width: 2,017 mm
  • Wheelbase: 3,556 mm
  • Weight: 2,457 kg
  • Competition: Ford F-150 Diesel
  • Options on test vehicle: Premium seat package ($1,000): 10-way power driver’s seat, 60/40 split/folding rear seat, 115-volt power outlet, fold-flat load floor with storage; Customer Preferred package 28T ($1,000): 265/70/17 on/off-road tires, tow hooks, class IV hitch, anti-spin differential, auxiliary rubber floor mats, transfer case skid plate, front suspension skid plate, two-tone paint, HD rear shock absorbers; Luxury Group ($725): electroluminescent instrument panel, auto-dimming rear view mirror, power folding heated mirrors with turn signal indicators, universal garage door opener, leather-wrapped steering wheel, overhead console; Comfort Group ($700): heated front seats and steering wheel, dual zone automatic climate control with humidity sensor; Rear Camera & Park Assist Group ($875): Parkview rear camera, front and rear park sensors; Soft tri-fold tonneau cover, $450; eight-speed automatic transmission, $1,000; 3.0-litre EcoDiesel engine, $4,700; rear window defroster, $225; UConnect infotainment system with 21-cm touch screen and media hub, $800; 20-inch semi-glass black aluminum wheels with 275/60R20 all-season tires, locking lug nuts, $600; spray-on bedliner, $550

Canadian Chrysler dealers eagerly await redesigned minivans

Source: Globe and Mail

Sales of minivans are dwindling in North America, but they’re still a big deal at Pothier Motors Ltd. – and an even bigger deal at the auto maker that supplies the Falmouth, N.S., dealership.

Minivans are a key franchise for FCA Canada Inc. (Chrysler), which ships Dodge Grand Caravan and Chrysler Town & Country models from its Windsor, Ont., assembly plant to Pothier. So dealership president John Pothier understands the importance of the $2-billion (U.S.) investment FCA Canada’s parent company is making to redesign the people haulers.

The redesigned model will be introduced at the North American International Auto Show in Detroit on Jan. 11.

“It’s going to be huge for them,” said Mr. Pothier, who is president of the Chrysler Dodge Jeep dealership. His store sells about 100 to 125 new Dodge Grand Caravans and Chrysler Town & Country models annually, representing about 20 per cent of Pothier’s annual new vehicle sales.

That’s the same share of new vehicle sales the minivans represent for FCA Canada. The Town & Country and Grand Caravan outsell the entire lineup of Chrysler, Dodge and Fiat passenger cars by almost two to one.

The Grand Caravan on its own is the second-best-selling vehicle in the auto maker’s lineup after the Ram pickup, even though the company’s minivan sales have fallen 10 per cent this year.

Spending $2-billion to upgrade a vehicle whose sales have fallen in a segment that has also slumped might normally be considered folly, but minivans have been one of the flagship vehicles for Chrysler since Lee Iacocca, the legendary chief executive officer of Chrysler Corp. at the time, drove the first one off the line of the Windsor Assembly Plant in 1984.

A decade later, the auto maker added a third shift to the Windsor plant and the factory has been rolling at full tilt since then – with the exception of a temporary shutdown when Chrysler LLC was in Chapter 11 bankruptcy protection in 2009.

Chrysler has held the lead in the segment by continually offering features that kept it ahead of the competition, notably the first driver’s side sliding door on a minivan in 1996.

Industry sources said one of the innovations on the 2017 model will be foot-activated sliding doors and rear liftgate.

The auto maker has said there will also be a hybrid version of the vehicle.

The Chrysler twins combined lead the minivan segment in both the U.S. and Canadian markets, but the numbers are working against them. Minivans grabbed 7.4 per cent of the U.S. market in 2000 and nearly double that at 14.5 per cent in Canada, where the vehicles have always been more popular.

In 2015, minivan market share slumped to 2.8 per cent in the United States and 4.5 per cent in Canada amid soaring sales of crossovers, which have some of the utility of minivans, but none of the stigma.

That steady decline from 2000, when auto makers sold more than 1.5 million minivans, led several companies to abandon the market, including Chrysler’s Detroit-based rivals Ford Motor Co. and General Motors Co. and South Korea-based Hyundai Motor Co., whose Entourage model was discontinued after just four years in the market.

Nonetheless, industry analyst Joe Phillippi, who heads AutoTrends Consulting Inc., said he believes the segment has stabilized and should grow modestly as more millennials start having children.

“There’s a demographic cohort that really do view minivans as a great value, as a people mover for the family,” Mr. Phillippi said.

He points to his own daughter, a mother of three children, whose family owns a Honda Odyssey minivan and a Ford Explorer crossover.

“There’s a soccer game or tournament for each kid virtually every weekend fall and spring,” he said. “Being able to haul all their stuff, coolers, it’s a lot easier in the Odyssey than in the very trendy-looking Ford Explorer.”

The original plan for the redesign of the Chrysler minivans was to replace both of them with a single model, the Town & Country. But the Canadian and U.S. markets differ.

Sales of the models are about even in the U.S. market, but Canadians bought 46,927 Grand Caravans last year, compared with 9,001 Town & Country models.

Mr. Pothier said he keeps just one or two Town & Country minivans in stock in Falmouth, compared with about 30 Grand Caravans.

So Canadian dealers have urged the auto maker to retain the Dodge Caravan name and the less expensive version of the vehicle in Canada.

“I do not sell a lot of Town & Country [models],” said one Chrysler dealer in Western Canada. “The customer profile we sell Caravans to are not going from the yacht club to the private golf club.

Two New Special-edition Jeep Models are Coming Soon!


It seems as though FCA can’t get enough of creating different versions of the iconic SUV. After unveiling the Jeep Wrangler Red Rock Concept at the SEMA show, the brand will be presenting the 2016 Jeep Wrangler Backcountry at the Los Angeles Auto Show next week.

But that’s not all. The 2016 Jeep Grand Cherokee SRT Night will also make its appearance. The new edition of the hot-rod SUV features a glossy black finish of the roof, the rear spoiler, the front grille as well as the B and C pillars. It also gets satin black front trim piece, badging and split five-spoke 20-inch alloy wheels. Inside, the SRT Night also offers Black Laguna leather upholstery with silver contrast stitching and black chrome instrument bezels. Three paint colours are available, including Velvet Red, Billet Silver and Granite Crystal.

As for the 2016 Jeep Wrangler Backcountry, it’s based on the Sahara version, but boasts a winter theme with powder-coated bumpers, black 17-inch Rubicon alloy wheels and a black fuel filler door. It also comes with a black hardtop, while a body-colour hardtop is optional. The Backcountry’s cabin includes piano black vent rings, door handles and grab handles. The console lid and door panels also get vinyl wrappings with gray stitching, black leather and mesh-trimmed seats, a nine-speaker Alpine stereo and slush mats. Five paint colours are available, including the exclusive Xtreme Purple in addition to Hydro Blue, Bright White, Granite Crystal and Black.

Both these special-edition models will be on sale in Canada. The Wrangler Backcountry will arrive at the end of November, while the Grand Cherokee SRT Night will hit showroom floors in the beginning of 2016.

2015 Ram 1500 EcoDiesel 3.0 V6 4X4 Quad Cab

The 2015 Ram 1500 EcoDiesel 3.0 V6 4X4 Quad Cab. (TODD GILLIS PHOTOS)

The 2015 Ram 1500 EcoDiesel 3.0 V6 4X4 Quad Cab. (TODD GILLIS PHOTOS)

With our friends in the U.S. getting set to celebrate their Thanksgiving in a few weeks, today’s tester was something I was thankful for through our Canadian turkey long weekend.

Thankful because it was a pickup truck, so fitting all our stuff on the covered cargo bed for a wet and windy family road trip to Cape Breton was not an issue.

But I was more pleased because it averaged 8.2 litres/100 km from Dartmouth to Inverness and back.

That result bettered its EnerGuide 8.8L/100km highway fuel economy rating!

The Warren-Michigan-built 2015 Ram 1500 EcoDiesel, in Quad Cab 4X4 trim, was indeed a fuel miser for a pickup fully capable of hauling five humans, towing 9,200 pounds and carrying a payload of up to 1,400 pounds.

All of that haul-tow ability came courtesy of its torquey 3.0-litre EcoDiesel V6 engine which was partnered to its TorqueFlite eight-speed automatic transmission.

Together, the powertrain system provided an outstanding combination of fuel efficiency and an impressive 420 lb-ft of torque, which resulted in explosive acceleration from a standing start.

That’s actually more torque than the 5.7-litre Hemi-endowed Ram!

Driving in and around the city was an effortless task, while parking and backing up into and out of tight spots was aided by, err, my careful driving and its available ParkView rear back-up camera and its Park-Sense front and rear park assist system (options for $875).

Front and rear heavy-duty shock absorbers (extra heavy on the rear) noticeably softened up the rougher portions of one dirt road we visited.

At highway cruising speeds, the 3.0 diesel churned along smooth and quiet at just barely 2,000 rpm. Power was more than at the ready when called upon for a quick pass manoeuvre while quick lane changes were done with car-like agility.

My tester sat atop P275/60R20 BSW all-season tires on 20×8-inch semi-gloss black aluminum wheels ($600) which looked great with its Blue Streak Pearl paint.

Braking down from speed was exceptional.

Aiding in the Ram’s excellent highway, city and rougher dirt-road drive characteristics was a cabin that provided great comfort for front-seat passengers aboard its premium cloth bucket seats.

My 10-way powered driver’s seat included two-way lumbar support, which made for a content lower back on our long-distance drive.

My test week was on the chilly side where we experienced our first few frosty mornings, so I appreciated the heatable seat.

I also liked that my Ram asked me, on its touch screen, upon cold-morning startups if I wanted the various heat settings that it so kindly chose for me.

Its HVAC system worked to perfection quickly clearing the frost-bitten windows and warming up the cabin to toasty faster than it took my toaster to pop the kids’ Pop Tarts.

As all that was going on, the steering wheel was heating up, too; and not just at the three and nine positions either as the heat spread the entire circumference of the leather-wrapped wheel.

Rear-seat passengers also had the option to warm their bottoms. All that heat was part of the comfort group ($700).

Highlighting the Ram’s centre-stack area was its swag Uconnect 8.4-inch touchscreen which was simple to use and navigate when it came to selecting stations on FM or satellite radio, getting music from my iPhone, or managing the various vehicle settings. It’s easily one of my favourite infotainment setups.

Its media hub also included an SD card slot along with USB and auxilliary input jacks; the convenient 115-volt power outlet powered my son’s laptop on the C.B. drive.

There were plenty of cubbies and drink holders throughout, while the deep armrest bin could hide said laptop.

I only had a couple of complaints about my tester — there were no running boards to make entry easier and the rear seat cushions were a tad on the hard side.

I did like that the 60/40s folded up flat, exposing a wide, spacious cargo space for a lot of stuff (think tool boxes and whatever else contruction-type folks haul to and from the job site).

On the whole, the Ram 1500 Outdoorsman EcoDiesel, with its 4X4 capability, is an excellent all-road, all-weather driver that offers good cargo-haul and towing capability.

I felt comfortable behind the wheel in all drive situations and appreciated my commanding view of the road.

The interior on my tester’s trim level was fantastic and its Uconnect is one of the best infotainment systems in the industry.

Yes, I was thankful for my week with the Ram 1500, but like my mother’s delicious Thanksgiving turkey stuffed with my father’s awesome dressing, it had me longing for more.


The specs

2015 Ram 1500 EcoDiesel Outsdoorsman Quad Cab 4X4

  • Engine: 3.0-litre EcoDiesel V6
  • Transmission: eight-speed TorqueFlite automatic
  • Horsepower: 240 hp
  • Torque: 420 lb-ft
  • EnerGuide fuel economy ratings (litres/100km): 12.1 city, 8.8 highway (realized 12.2 city, 8.2 highway)
  • Fuel tank: 98 litres
  • Towing: 9,200 pounds; includes tow hooks, Class IV receiver hitch
  • Other features included: electronic shift-on-the-fly part-time transfer case; four-wheel disc anti-lock brakes; tire pressure monitoring system; remote keyless entry; engine block heater; air conditioning; cruise control; fog lamps; anti-spin differential rear axle; front and rear rubber floor mats; transfer case skid plate shield; front suspension skid plate; steering-wheel-mounted audio controls; auto-dimming rear-view mirror; dual-zone climate control; power folding exterior mirrors, soft tri-fold tonneau cover, navigation ready
  • Base price: $43,195

Price as tested: $57,615

The Economic 2015 Ram 1500 EcoDiesel

HALIFAX, N.S. — One would think it would be an oxymoron to use the words “economical” and “pickup truck” in the same sentence.

But don’t tell the folks at Fiat Chrysler Automobiles (FCA), who are touting their Ram 1500 EcoDiesel as the antithesis of the traditional gas-guzzling pickup.

To demonstrate this fact, FCA Canada took us down to the Maritimes to drive a sampling of 2015 Ram EcoDiesel models and discover just how fuel-efficient they can be.

After all, Natural Resources Canada fuel consumption ratings are one thing and real-world driving is another.

The exercise was for four teams of two drivers to spend a half-day each in one of four Ram EcoDiesel vehicles, all with different trim levels. At the end of the two days the fuel economy numbers for all the vehicles would be tabulated to see how we fared.

The drive route started in Fredericton, N.B. early on a Wednesday morning, eventually heading to the picturesque Bay of Fundy area and then to the Confederation Bridge, which links New Brunswick to Prince Edward Island.

After an evening in Charlottetown, PEI, we headed to the Wood Islands ferry that would take us to Nova Scotia with our end point being the beautiful city of Halifax.

It was a wonderful drive with awesome scenery, wonderful vistas, friendly locals and some challenging roads.

There was quite a mixture of driving routes, but as much as possible we hugged the coastline to see the breathtaking scenery.

It was a nice test that demonstrates you don’t have to have a sedan, SUV or sports car to enjoy a driving holiday in this great country of ours. A fuel-efficient pickup like the Ram 1500 EcoDiesel will do quite nicely, thank you.

At the end of the day, the numbers tell the story. We visited three provinces, drove between 747.5 to 839.9 kilometres on a single tank of fuel and the fuel consumption numbers ranged from 8.6L/100 km to 9.3L/100 km, averaging 8.85.

That’s almost dead on the 8.8L/100 km EnerGuide highway number from the Government of Canada and our driving was a combination of both highway and city driving.

Pretty impressive numbers when you consider the size and the weight of these pickups that have a lot to offer the consumer who needs a truck for hauling or towing. And even if it’s just occasionally that you really need the utility of a pickup, with this EcoDiesel you’re not being penalized in the pocketbook.

Even after two days of driving through three provinces, we still had plenty of fuel left in the tanks, enough at least for another half day on the road and more than 1,200 kilometres in total on a tank of diesel fuel.

And for those unfamiliar with new breed of diesel, these aren’t the smoke belching, clattering engines of old. They are clean, quiet and smoke free.

The Ram 1500 is the only full-size, light-duty pickup on the market to offer a diesel powertrain. And it has been a popular option with customers as about one in four Ram 1500s sold in Canada this year is an EcoDiesel. As you move up the trim line, as many as 50 per cent of the high-end Laramie, Longhorn and Limited models have been diesel.

One wonders why other manufacturers haven’t gone this route, but FCA executives will be happy to have this market all to themselves. It has made Ram the second best-selling vehicle in the country and FCA’s top-selling model. At the end of August, Ram sales numbers sit at 62,487, a jump of seven per cent over 2014.

While you save at the fuel pumps, the Ram EcoDiesel is not inexpensive. Prices start at $39,295 (the EcoDiesel engine itself has an MSRP of $4,700) and the engine is available on all regular, quad or crew cabs.

The 3.0-litre turbocharged V6 EcoDiesel is paired with an eight-speed transmission and makes 240 hp and a class-leading 420 lb/ft of low-end torque. If you have to haul a boat or trailer, it has an impressive tow rating of 4,713 kg (9,200 lb).

The engine itself is built by VM Motori, an Italian manufacturer that has been a Chrysler supplier since 1992. The company was purchased outright by Fiat in 2013.

One model we tested is the high-end Laramie Limited in 4×4 Crew Cab format. It’s pricey, $71,760 as tested, but comes with all the bells and whistles like leather upholstery, dual zone climate control, chrome bumpers, heated first and second-row seats and ventilated front row seats. Four-wheel-drive is available on all trim levels and one feature that many buyers might find desirable is the optional four-corner air suspension ($1,695). With this system, the truck can be raised if you need more clearance and lowered for ease of entry and exit. At speed, the truck is automatically lowered for better aerodynamics and load leveling is also automatic.

Other models we tested included the, Big Horn 4×4 Crew Cab, Outdoorsman Quad Cab 4×4 and a Ram 1500 SLT Crew Cab 4×4. There are a multitude of variations, so visit our inventory for all the details.

The Ram 1500 is a popular choice among pickup buyers with any powertrain, but if fuel economy is your prime consideration then the 1500 EcoDiesel is the vehicle for you.


BODY STYLE: Full-size, half-ton light-duty pickup truck

DRIVE METHOD: Four-wheel-drive; eight-speed automatic transmission

ENGINE: Turbocharged 3.0-litre V6 EcoDiesel (240 hp, 420 lb/ft of torque at 2,000 rpm)

TOW RATING: 4,713 kg (9,200 lb)

FUEL ECONOMY: 12.1L/100 km city, 8.8L/100 km hwy.

PRICE: $39,295 to $56,135

WHAT’S BEST: The fuel economy of the EcoDiesel of course.

WHAT’S WORST: There’s a $4,700 premium for the diesel engine and $1,000 for the eight-speed TorqueFlite automatic transmission on certain models.

WHAT’S INTERESTING: Ram 1500 is the only full-size light duty pickup to offer a diesel powertrain.

Discovery and Jeep Partner on Unique Digital Series

Discovery and Jeep invite viewers to buckle up and enjoy the ride of a lifetime across some of Canada’s most pictureque landscapes, pristine wilderness, and rugged outback in an all-new digital series Life is Calling, starting Monday, July 20 on In the exclusive eight-episode series, hosts Roberto and Bella invite viewers to explore historic, and adventurous destinations – a wonderland of scenic gems tucked away in the far corners of Canada. The popular and energetic duo, known for their pioneering forays across far-flung destinations – are the perfect chaperones on this immersive and engaging road trip off the beaten path. Life is Calling is accompanied by an interactive and immersive digital-exclusive experience at in English Canada, and in French Canada.

Along for the ride through the great Canadian outdoors is Jeep Canada, Discovery’s exclusive  partner in the development of this unique series. The journey across some of Canada’s most surprising back roads and remote trails is made possible by the superior off-road handling of Roberto and Bella’s Jeep Cherokee and Jeep Renegade. Capturing unsurpassed views, the expert tour guides confidently navigate the breathtaking Canadian outdoors, connecting with local experts to capture added context in each location. Life is Calling delivers the adrenaline punch of a cross-country drive along with beautifully cinematic images and landscapes, presenting an up-close and personal look at Canada that evokes the spirit of a documentary short film.

“I could not think of a more perfect partner than the Jeep brand for this unique interactive series,” said Paul Lewis, President and General Manager, Discovery. This is a series inviting Canadians to experience the open road, pioneering our great outdoors, and navigating tough terrain with grit and confidence – the very essence of what the Jeep brand embodies. We look forward to joining Roberto and Bella as we embark on this amazing Canadian journey.”

“Jeep is delighted to partner with Discovery in escorting not only Roberto and Bella to some of Canada’s most gorgeous destinations, but to invite Canadians along for a first-hand view of their road trip,” said Ed Broadbear, Vice President, Marketing, Jeep Canada. “Canada is ripe for exploration, and the Jeep brand’s legendary capability, dynamic on-road driving experience, and off-road agility are the perfect vehicles to fully experience the journeys.”

Life is Calling broadcast and digital promotion will run in English and French language markets across Bell Media properties. Throughout the promotional flight, weekly episodic teaser spots will drive viewers to and

To further complement the episodic series, Jeep Canada is offering viewers the ability to enter for a chance to win either a 2015 Jeep Cherokee or all-new Jeep Renegade as well as great weekly prizes on or

The unique in-house campaign and series were conceived by Bell Media’s Brand Partnerships group in collaboration with Jeep Canada and partner agencies, UM, and Publicis.

Source: BroadcasterMagazine

90 Years of Chrysler Brand Means Anniversary Editions

FCA Canada: 90 Years of Chrysler Brand Celebrated With Anniversary Edition Models

Chrysler was founded in 1925 by Walter P. Chrysler, and it was his commitment to the public that Chrysler would deliver consumers a product with quality, beauty, speed, comfort, style and power, all at a low price. And for the past 90 years, this has been the Chrysler brand’s mission.

Chrysler stands for quality, for design, for craftsmanship, for performance, for efficiency, for innovation and technology – all at a very attainable price.

2015 is the Chrysler brand’s 90th year and to celebrate, the brand is producing limited-edition 90th Anniversary models that offer more standard equipment and value for customers.

  • Chrysler celebrates 90 years of building quality, beautiful vehicles that are loaded with style, innovative technology and the comfort customers desire, at an affordable price
  • 2016 model year Chrysler 200, 300 and Town & Country to offer 90th Anniversary Packages with more content at a great value
  • Anniversary packages will be offered on the volume models, adding value for the customer who will most appreciate it

“Ninety years ago, Walter P. Chrysler laid the foundation for a philosophy that still works today – craftsmanship, beautiful design, innovation and technology, all at an affordable price,” said Al Gardner – President and CEO Chrysler Brand, FCA US LLC. “Those traits still resonate today in both the products – the Chrysler 200 mid-size sedan, 300 full-size sedan and Town & Country minivan – and with consumers.”

Chrysler 200 90th Anniversary Edition
Available in the third quarter, the 2016 Chrysler 200 Limited model will be available with a 90th Anniversary Package. The special-edition package reflects the tenets of the Chrysler brand – a car that is packed with features that customers value, at a price they appreciate.

In addition to the standard features on the 2016 Chrysler 200 Limited model, including highway fuel economy of as good as 6.4 L/100 km (44 mpg) highway (based on 2015 EnerGuide ratings), the 90th Anniversary Package adds: the Uconnect 8.4 multimedia centre with 8.4-inch touchscreen, a power sunroof, remote start system, auto-dimming rear-view mirror with microphone, air conditioning with dual-zone automatic temperature control, heated steering wheel, ParkView® Rear Back-Up Camera, front floor mats with the Chrysler Anniversary logo and a unique Chrysler Anniversary screen logo on the 8.4-inch touchscreen.

Chrysler 300 90th Anniversary Edition
The 2016 Chrysler 300 90th Anniversary Edition builds on the well-appointed 300 Touring model.  This limited-edition sedan adds the innovative Uconnect 8.4 NAV with the segment’s largest 8.4-inch touchscreen display and 3D GPS navigation, Nappa leather-faced seating, an expansive dual-pane panoramic sunroof and 18-inch polished aluminum wheels. The package also includes LED fog lamps, a remote start system and universal garage door opener. And to make sure this Chrysler 300 is unique, commemorative 90th Anniversary Edition appointments include a startup splash screen logo and premium floor mats with an embroidered logo.

In addition to its 292-horsepower 3.6-litre Pentastar VVT V6 engine with class-exclusive TorqueFlite eight-speed automatic transmission that delivers a segment-leading 7.7 L/100 km (37 mpg) on the highway (based on 2015 EnerGuide ratings), the 2016 Chrysler 300 90th Anniversary Edition is available with the segment’s most technologically advanced AWD system for all-weather capability and maximum real-world fuel efficiency thanks to its segment-exclusive active transfer case and front-axle-disconnect system.

Chrysler Town & Country 90th Anniversary Edition
Not to be outdone, the 2016 Town & Country Anniversary Edition builds on the Touring-L model by adding power sunroof, heated steering wheel and hands-free communication with Bluetooth® streaming audio. To complete the unique package, this limited-edition model also features an “Anniversary Edition” logo on the radio splash screen and floor mats.

About the Chrysler 200
Exquisite style meets exceptional performance in Chrysler 200. The 200 exceeds expectations for a mid-size car with an elegant exterior design, a thoughtful, beautifully crafted interior and an exceptional driving experience. With highway fuel economy as good as 6.4 L/100 km (44 mpg); the most available advanced safety and security features in the segment; an available, best-in-class all-wheel-drive system; easy-to-use, state-of-the-art technology and a starting Canadian Manufacturer’s Suggested Retail Price (MSRP) of just $22,495, the Chrysler 200 is a car that customers will be proud to own, at a price they will appreciate.

About the Chrysler 300
Celebrating 90 years of North American ingenuity, the Brampton (Ont.)-built 2016 Chrysler 300 lineup delivers on the brand’s promise of style, sophistication, world-class quality and technology – all at an attainable value. Through iconic design proportions with inspired materials; class-exclusive innovations, including a state-of-the-art TorqueFlite eight-speed transmission delivering a best-in-class 7.7 L/100 km (37 mpg) highway fuel economy standard on every model; plus the availability of the segment’s most advanced all-wheel-drive (AWD) system and award-winning Uconnect systems, the Chrysler 300 is proud to represent bold North American style.

About the Chrysler Town & Country
The Windsor (Ont.)-built Chrysler Town & Country provides customers with comfort, safety and innovative features. Chrysler Town & Country offers the most innovative seating and storage system with standard Super Stow ‘n Go® Seats, while its award-winning powertrain delivers best-in-class horsepower without sacrificing fuel efficiency. The 3.6-litre Pentastar V6 engine is a three-time “Ward’s 10 Best Engines” winner and produces 283 horsepower and 260 lb.-ft. of torque. Chrysler Town & Country achieves as good as 9.5 L/100 km (30 mpg) highway.

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